The 2023 China Leisure Food and Beverage Expo (hereinafter referred to as the "Leisure Food Expo") press conference was recently held in Chengdu, Sichuan Province. The theme of this year's Leisure Food Expo is "Advancing with Food and Leading the Trend in Drinking", positioning itself as the "wind vane" and forefront of China's leisure food and beverage industry. The exhibition covers an area of 80000 square meters and plans exhibition areas for leisure food, leisure drinks, supply chain, etc. The exhibition covers various types of leisure food and industrial chain technology and service products such as baked goods, candies, kernels, grain puffing, meat products, convenience foods, beverages, and dairy products. Through various channels, tens of thousands of purchasers are widely invited to come and select samples, negotiate cooperation, and provide exhibitors with a wide range of opportunities. Create a large number of trading and negotiation opportunities, making the Leisure Food Exhibition truly a high-quality, effective, and heavy trading commercial cooperation platform.

Wang Jingchun, Director of the Exhibition Office of the Jinan Municipal Bureau of Commerce in Shandong Province, stated that in order to ensure the successful holding of the leisure food exhibition, relevant work will be done from three aspects. Firstly, fully leverage the role of the leading group mechanism for the development of the city's exhibition industry, and coordinate and ensure the guarantee of exhibition activities. Secondly, the Municipal Bureau of Commerce has mobilized elite forces to establish a specialized team, adhering to problem orientation and making every effort to do a good job in various service work. In terms of catering security, we will guide key catering enterprises to further enhance their service capabilities, improve their service capabilities, provide sufficient quantity, stable price, high-quality, safe, convenient and beneficial catering services to meet the dining needs of exhibitors, audiences, and other parties. The third is to guide relevant districts, counties, and exhibition halls to make every effort to provide seamless and cooperative services. We will fully support the organizer's recruitment and exhibition work, and actively invite exhibitors and professional purchasers from all over the country to participate in the exhibition in the name of the government. At the same time, strengthen comprehensive and three-dimensional promotion, attract various upstream and downstream purchasers related to the leisure food and beverage industry to participate in docking and negotiation.

In addition to exhibition displays, the leisure food exhibition will also hold various forums, conferences, and activities to build a comprehensive value empowerment platform for the leisure food industry, help expand and improve consumption, lead the industry to flourish, and inject new momentum into rural revitalization.

Wang Ye, Deputy Secretary General of the Organizing Committee of the National Sugar and Liquor Commodity Fair, introduced that in order to facilitate communication and coordination between enterprises and purchasers, as well as between enterprises and enterprises, a special "Rest Night" themed activity was also planned during the exhibition. Based on a thorough investigation of the needs of both exhibitors and visitors, the constraints of time and space were changed, and face-to-face trade negotiations were carried out to facilitate trade matching and transactions between supply and procurement, further improving the effectiveness of communication. In addition, "Rest Night" will also help enterprises seize the trillion dollar market in the leisure food and beverage industry by releasing trends in the industry, holding discussions on popular topics in the rest industry, and conducting face-to-face conversations between products and channels.

"Holding exhibitions in Jinan can drive the active participation of industry entities and consumer channel merchants, helping enterprises quickly build sales networks." Wang Ye said that Jinan has strong market radiation to North China, East China, Northeast China, Northwest China, Central China, and South China, and the consumer market in the radiation area is active and has a huge capacity. At the same time, Shandong Province has a strong industrial foundation and a huge consumer market, making it one of the top consumer provinces in China. This will provide good market support for the successful holding of the leisure food exhibition.