Chengdu, April 10th (Wang Hongjiang) - Today, the press conference of the 2023 China Leisure Food and Beverage Expo was held in Xibo City, Chengdu. It was learned from the meeting that the 2023 China Leisure Food and Beverage Expo (hereinafter referred to as the "Off Food Expo") will be held from June 9th to 11th at the Shandong International Convention and Exhibition Center in Jinan City.

At the meeting, Wang Ye, Deputy Secretary General of the Organizing Committee of the National Sugar and Alcohol Commodity Fair, introduced the overall situation and highlights of the 2023 Off Food Expo.

The 2023 Leisure Food Exhibition, with the theme of "Advancing with Food and Leading the Trend in Drinking", is positioned as the "wind vane" and forefront of China's leisure food and beverage industry. The exhibition covers an area of 80000 square meters and includes exhibition areas for leisure food, leisure drinks, and supply chain. The exhibition covers various types of leisure food and industry chain technologies and service products such as baked products, sugar fruit kernels, grain puffing, meat products, spicy and instant food, beverages, and dairy products. Through various channels, tens of thousands of buyers are widely invited to come and see samples, negotiate cooperation, and create trading and negotiation opportunities for exhibitors, making the Leisure Food Exhibition truly a high-quality, strong effect, and heavy trading business. Collaboration platform.

At the meeting, Wang Jingchun, Director of the Exhibition Office of the Jinan Municipal Bureau of Commerce, stated that in order to ensure the successful holding of the leisure food exhibition, relevant work will be done from three levels: the first level is to fully leverage the role of the Jinan Municipal Exhibition Industry Development Leadership Group mechanism, coordinate and ensure the guarantee of exhibition activities; The second level is that the Jinan Municipal Bureau of Commerce has mobilized elite forces to establish a work team, adhering to a problem oriented approach and making every effort to do a good job in various service work; The third level is to guide relevant districts, counties, and exhibition halls to make every effort to provide seamless and cooperative services.

"We will fully support the organizers' recruitment and exhibition work, actively invite exhibitors and professional purchasers from all over the country to participate in the exhibition in the name of the government, and strengthen comprehensive and three-dimensional publicity to attract various upstream and downstream purchasers related to the leisure food and beverage industry to participate in docking and negotiation." Wang Jingchun said that in addition to exhibition displays, the leisure food exhibition will also build a comprehensive value empowerment platform for the leisure food industry by holding various forums, conferences, and activities, helping to expand and improve consumption, leading the vigorous development of the industry, and injecting new momentum into rural revitalization.

According to Wang Ye, in order to facilitate communication and coordination between enterprises and purchasers, as well as between enterprises and enterprises, a special "Rest Night" themed activity was also planned during the exhibition. Based on thorough research on the needs of both exhibitors and visitors, the constraints of time and space were changed, and face-to-face business negotiations were carried out to facilitate trade matching and transactions between supply and procurement, further improving the effectiveness of communication. In addition, the "Night of Rest" will also help enterprises seize the trillion dollar new blue ocean of the leisure food and beverage industry by releasing trends in the leisure food and beverage industry, holding discussions on popular topics in the leisure food and beverage industry, and conducting face-to-face conversations between products and channels.

Li Jiamin, Chairman of Beijing Chaoka Group and Founder of Blue Monkey Coffee, stated that the brand promotion, product marketing, channel construction, and industry communication functions of the leisure food exhibition will help the company's brand deeply cultivate the northern market, expand the national and even overseas markets. He hopes to further expand the brand's influence in the national leisure food and beverage industry through the exhibition, so that more channel merchants and consumers can understand the company's brand, bring excellent and healthy products to more consumers, and improve the consumer experience.

"The Leisure Food and Beverage Exhibition is positioned as a common platform for all practitioners in the leisure food and beverage industry. The organization sincerely invites media friends and industry colleagues to participate in the joint construction of the Leisure Food Exhibition, and share the business opportunities and value brought by the platform together." Wang Ye said.